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BUS-162 Basic Marketing Principles & Practices

3 hours lecture, or distance (D), 3 credits


This course introduces students to the basic concepts and principles of marketing as it relates to the public, private, and not-for-profit sectors. Particular emphasis will be given to the topics of assessing dynamic marketing environments and developing a marketing strategy and marketing mix.


Prerequisite(s):

  • C+ one of Provincial English 12, NIC ENG 060, ENG 096, ENG 098 or ESL-090; or by assessment; or by admission to either of the Tourism and Hospitality Management Certificate or Tourism and Hospitality Management Diploma programs.

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