4 hours, lecture and studio time, 3 credits
Graphic design exists to enhance communication, and language (written or oral) is our primary means of communicating. This studio course develops aesthetic, conceptual and technical skills for visual communication problems in which type is the primary element. Historical reference gives context to the evolution of written communication. Students learn to relate the elements and principles of design to typography and projects facilitate students in identifying, classifying, and creating letter forms. Students will analyse form and content issues, typographic emphasis, composition, organization and clarification of information.
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