3 hours lecture, or distance (D), 3 credits

This course introduces students to the basic concepts and principles of marketing as it relates to the public, private, and not-for-profit sectors. Particular emphasis will be given to the topics of assessing dynamic marketing environments and developing a marketing strategy and marketing mix.

Prerequisite(s): C+ in one of ENG 060, ENG 098 or Provincial English 12, or placement testing

Offered in the following terms: 2012 Winter

For more information, timetabling or to register visit: NIC Connect