3 hours lecture, 3 credits

This course introduces students to the study of concepts that contribute to an understanding of, and the ability to predict, consumer behaviour. Students will consider both from a theoretical and practical point of view, the influence of social, cultural, and psychological factors on the consumer decision-making process. Other topics will include market segmentation and consumer research.

Prerequisite(s): BUS 162

This course is not offered in any upcoming terms

For more information, timetabling or to register visit: NIC Connect