3 hours lecture, 3 credits

This course examines the differences between product and services marketing and the marketing strategies employed in the service sector. Topics will include the development of a services business model in the context of a competitive market, management of the customer interface, and implementation of profitable service strategies.

Prerequisite(s): BUS 162

Offered in the following terms: 2012 Winter

For more information, timetabling or to register visit: NIC Connect