3 hours lecture/1 hour lab, 3 credits

This course examines the model of Electronic Business as it exists today and how marketing fits into it. It also examines how financial transactions occur in E-Commerce. Students will learn how to apply conventional marketing tactics to the Internet. Through hands-on application in a computer lab, they will create an on-line marketing communications piece for their portfolio. They will also develop a marketing plan for an Electronic based business. The course ends with a look at the future for Electronic Marketing.

Prerequisite(s): BUS 162 and one of the following BUS 170 or IMG 110

This course is not offered in any upcoming terms

For more information, timetabling or to register visit: NIC Connect