3 hours lecture, 3 credits

This course adopts an integrated marketing perspective that requires students to consider the myriad of media choices available and to select those that will most effectively communicate with consumers. Topics include developing a strategic integrated marketing plan, articulating and delivering the message, and implementing, controlling and monitoring the Integrated Marketing Communications plan.

Prerequisite(s): BUS 162

This course is not offered in any upcoming terms

For more information, timetabling or to register visit: NIC Connect