Distance (D), 1.5 credits

This course focuses on how hotels and resorts can compete effectively in today's marketplace. Course content includes distinctive aspects of service marketing; strategic marketing planning; analysing the environment, product, competition and markets; integrating the marketing concept, merchandising, marketing plan, strategic planning and growth.

Prerequisite(s):

Offered in the following terms: 2011 Fall, 2012 Winter

For more information, timetabling or to register visit: NIC Connect