3 credits

Learners gain an understanding of the principles of marketing using a tourism/hospitality industry perspective including: Tourism/hospitality service as the Product; Pricing of tourism/hospitality services; Place (tourism/hospitality business location and distribution channels as factors of success), Promotion and Advertising for tourism/hospitality services, and how Process of hospitality delivery, Participants, and Property design influence marketing decisions. Students will also advance their knowledge in the fundamentals of hospitality market research, market segmentation, target marketing and positioning as a market strategy.

Prerequisite(s): Admission to the Tourism and Hospitality Management

Offered in the following terms: 2012 Winter

For more information, timetabling or to register visit: NIC Connect