3 credits

Practical skills in sales techniques, advertising, and internal and external promotions for hotels, restaurants and tourist destinations as part of an overall marketing plan and strategy are the focus of this class. These skills are particularly attractive to many of today's tourism operators and employers since they give the ability to provide immediate benefit to a resort or tourism business. The course focuses on the distinctive aspects of hospitality promotion principles, strategies, techniques, and their practical application in business situations.

Prerequisite(s): TRM 109 or successful completion of the 1st year of the Tourism & Hospitality Management Diploma Program

Offered in the following terms: 2012 Winter

For more information, timetabling or to register visit: NIC Connect