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Bachelor of Business Administration Degree, Marketing Major

Four-year bachelor’s degree

Where: Comox Valley
Starts: September, January
  • A strategic balance of academic and directed field studies will prepare you with a set of technical and management skills that are valued in today’s dynamic marketing environment.
  • Be in demand. More than 35 per cent of the projected 935,000 job openings in BC by 2024 are business and related occupations, most of which will require post-secondary education.
  • Qualify for membership in professional marketing organizations that provide professional development and networking opportunities.
  • Earn academic credit through paid co-op work experience to develop industry relevant skills and broaden your career options.
Career possibilities: Employment opportunities are diverse and may include careers in retailing, marketing management, market research and public relations in profit, non-profit, and government organizations.

WHY CHOOSE NORTH ISLAND COLLEGE?

  • Invaluable work experience. As a degree student, you’ll have the option of complementing your in-class studies with business-related paid employment through co-operative education. In addition, you’ll take several courses where you'll apply concepts from your studies to real workplace problems.
  • Recognized credentials. NIC graduates are highly employable and qualifications earned through our programs are widely recognized by employers and other post-secondary institutions throughout the province.
  • International exchange opportunities. Through student exchange programs, you can study abroad. NIC students have studied in Germany, the US, Mexico, Poland and France, and new opportunities are always developing.

PROGRAM HIGHLIGHTS

Qualified students can enter the degree program at any year level. You may opt for a traditional two-plus-two approach, first completing a two-year diploma in business administration, plus two years of additional study to obtain the Bachelor of Business Administration degree (BBA). You can also apply coursework from a wide range of university level studies toward the degree program.

Third and fourth-year studies include e-business, market research, advertising and marketing communications, business-to-business marketing, project management, international business and advanced entrepreneurship. To qualify for the Bachelor of Business Administration degree credential, you must complete all required program courses and electives (or equivalent transfer credits) for a total of 120 credits.

Career Opportunities

After graduation, you will be prepared for careers in retailing, marketing management, market research, advertising and public relations in both public and private sector organizations, or you may opt to pursue you own business ventures. You may pursue professional development opportunities through organizations such as the Canadian Institute of Marketing, the Canadian Marketing Association, the Canadian Public Relations society and many more specialized professional organizations.

Co-operative Education

Co-operative education alternates paid, program-related work experience with academic study. The practical experience gained on these supervised, structured work terms is an integral part of the student’s education. The result is increased confidence, new employment contacts and practical real-world experience locally, on the Island, provincially or internationally.

If you wish to participate in the co-operative education program, you are encouraged to apply during the first semester of your first year of study in order to have the best options for completing the program. You must complete EMP-100 (Co-operative Education Pre-Employment Seminar) as a prerequisite to BUS-197 (Co-operative Education Internship Work Term). 

Applications are also accepted from second and third-year students. Among the eligibility criteria, you must have a GPA of 2.33 or higher in the required business administration program courses and complete a co-op interview. You can be awarded a co-operative education designation on your degree if you successfully complete EMP-100, BUS-197, BUS-297 and BUS-397 (in addition to your program course work). Note: these courses cannot be used as program electives and have registration fees in addition to the program registration fees.

You may choose alternating or consecutive work terms that must not end in the program's last semester. For more information on work terms, eligibility requirements, sample job opportunities and wages contact Student Employment Services.

Study in Scotland and Earn Two Degrees

Open up a world of opportunity by transferring 60 business administration credits to Robert Gordon University (RGU) in Aberdeen Scotland to earn a degree in just one year, and then return to NIC to earn your second degree – all within four years! 

How to earn your degree in Scotland

Apply for entry to RGU’s third year BA Management or BA Management with Marketing degree by completing your NIC Business Administration (General Management) diploma or your Business Administration (Marketing) diploma or 60 credits of your NIC Bachelor of Business Administration degree with a cumulative 3.0 G.P.A. (B average) or higher. 

RGU will grant you a degree after you successfully complete the third-year of the non-placement route.

Return to NIC to earn a double degree

If you completed 60 credits of business courses at NIC and the third year of RGU’s BA Management or BA Management with Marketing degree, you can then return to the fourth year of NIC’s Bachelor of Business Administration General Management or Bachelor of Business Administration Marketing degree. This allows you to earn a second degree at NIC with just one more year of study.

Learn more

Admission Requirements

  1. C+ in one of Provincial English 12, English 12 First Peoples, NIC ENG-060, ENG-096, ENG-098, ESL-090, or equivalent; or English assessment; and
  2. C+ in Foundations of Math 11; or C in one of Principles of Math 11, Pre-Calculus 11, Applications of Math 12, NIC MAT-053; or Math assessment;
  3. or, permission of the department.
  4. NIC Tourism & Hospitality diploma graduates (all options) are eligible for admission directly into third year of NIC’s Bachelor of Business Administration, General Management; or Marketing major.

Upgrade with us to meet prerequisites

Upgrade your English, math and science courses for entry into the program of your choice. Succeed with the help of NIC’s supportive instructors. Courses are flexible and start several times a year so you can learn at your own pace. We offer daytime and evening options. Learn more

International Language Requirements

For international language requirements click here.

Transfer Credit & Credit For Prior Learning

North Island College accepts course transfer credit from a wide range of post-secondary institutions and professional organizations. Detailed course transfer information for BC institutions may be found by accessing the BC Transfer Guide. Students possessing other applicable prior learning may request prerequisite waivers or may opt to take any Business Administration course offered on a distance basis in the current year.

To Be Successful

  • Basic computer skills in word processing and file management are required.
  • Consult with a business administration faculty member if you are unsure of your level of math preparedness for any of the business courses.

Program Requirements

Year 1

  • BUS-100 Financial Accounting Fundamentals 
  • BUS-132 Mathematics of Finance
  • BUS-150 Administrative Principles
  • BUS-152 Entrepreneurship & Small Business Management
  • BUS-162 Basic Marketing Principles & Practices
  • BUS-170 Computer Applications for Business
  • ECO-110 Principles of Microeconomics
  • ECO-111 Principles of Macroeconomics
  • ENG-160 Effective Organizational Writing
  • ENG-115 Essay Writing and Critical Analysis or ENG-117 Academic Writing

Students may exit with a Business Administration Certificate

Year 2

Plus 2 electives totaling 6 credits*

Students may exit with a Business Administration Diploma, Marketing Option

Year 3

  • BUS-370 International Marketing
  • BUS-350 Organizational Behaviour
  • BUS-362 Market Research
  • BUS-368 Advertising & Marketing Communications
  • BUS-380 Globalization and International Business
  • IMG-220 Introduction to Social Media

Plus 4 electives totaling 12 credits*

Year 4

Plus 3 electives totaling 9 credits*

*Note: Electives may be chosen from any non-business courses that transfer to BC degree granting institutions or any other NIC business courses.  At least four electives must be non-business and at least five electives must be at the 200 level or higher.

North Island College’s Tourism and Hospitality Management Diploma (All options) Bridging Pathway BBA Marketing

Year 3: BUS-132, BUS-350, BUS-362, BUS-368, BUS-370, BUS-380, MAT-115, IMG-220 Plus 2 electives totaling 6 credits (ENG-115 or ENG-160 for Adventure Guiding Option)

Year 4: BUS-340, BUS-430, BUS-450, BUS-452, BUS-492, ECO-110, ECO-111, PHI-260, ENG-260 Plus 1 elective totaling 3 credits.

 

Completion Requirements

A minimum of 50% of the program must be completed at North Island College.

Tuition & Costs Estimate for
Fall 2017, Winter, Spring & Summer 2018

Costs indicated are estimates for a 100% course load per year, unless otherwise noted. Additional fees may also include necessary equipment, supplies, NIC appointed uniforms, or field trips not included in these estimates.

While we do our best to share accurate and timely fee information, changes may occur. For more information, visit tuition page.

Domestic Fees

Per Year
Tuition $2,910
NISU Fees $125
Books $1,530
Learner Resource $155
Health and Dental $275
Total $4,995
Tuition may vary, depending on the courses chosen. Book costs and Lab fees are specific to each course. Not all courses have Lab fees.
Full-time students are automatically enrolled in the mandatory Health and Dental Benefit plan ($275).

International Fees

Per Year
Tuition $12,730
NISU Fees $125
Books $1,530
Learner Resource $155
Health and Dental $275
Total $14,815
Additional Costs for International Students include a $100 Application fee (required) and a $250 Accommodation Application Fee (optional).
Book costs and Lab fees are specific to each course. Not all courses have lab fees. Tuition is based on 3 - 5 courses per term.
Full-time students are automatically enrolled in the mandatory Health and Dental Benefit plan ($275).

Bill Parkinson

Bill Parkinson

Department Chair, Faculty

Business Administration

MA in Adult Education (Athabasca University, 2005)

Subjects: Business
bill.parkinson@nic.bc.ca
Comox Valley Campus 250-334-5000 ext. 4245 | Location DIS - 216
Campbell River Campus 250-923-9700

Anita Budisa-Bonneau

Anita Budisa-Bonneau

Anita.Budisa@nic.bc.ca
Comox Valley Campus 250-334-5007 | Location DIS - 117

Alan Chapelle

Alan Chapelle

alan.chapelle@nic.bc.ca
Comox Valley Campus 250-334-5000

Ron Davis

Ron Davis

Faculty

Business Administration

MBA, (University of Saskatchewan)

Bachelor of Commerce (Honours), (University of Saskatchewan)

Subjects: Business
ron.davis@nic.bc.ca
Comox Valley Campus 250-334-5000 ext. 4603 | Location VLG - 4

Harley Elias

Harley Elias

Faculty

Business Administration, Professional Tourism

MBA, Strategic Planning and Marketing (University of Washington)

Subjects: Business, Tourism & Hospitaly Mgmt
harley.elias@nic.bc.ca
Comox Valley Campus 250-334-5000 ext. 4014 | Location TTB - 114

Murray Erickson

Murray Erickson

Faculty

Business Administration, Professional Tourism

Bachelor of Business Administration (Simon Fraser University)
Chartered Accountant designation (CPA Canada)

Subjects: Business, Tourism & Hospitaly Mgmt
murray.erickson@nic.bc.ca
Comox Valley Campus 250-334-5000 ext. 4032 | Location TTB - 114

Kim Gibson

Kim Gibson

Faculty

Business Administration

MSc, Accountancy (San Diego State University)

Subjects: Business
kim.gibson@nic.bc.ca
Comox Valley Campus 250-334-5000 ext. 4154 | Location TYE - 217

Margaret Hearnden

Margaret Hearnden

Faculty

PhD, Applied Linguistics, (Ontario Institute for Studies in Education [OISE] of the University of Toronto)
Thesis: Communication needs of internationally educated nurses working with older adults.

Margaret.Hearnden@nic.bc.ca
Comox Valley Campus 250-334-5000 ext. 4114 | Location TTB - 112

Linda Jay

Linda Jay

Linda.Jay@nic.bc.ca
Campbell River Campus 250-923-9773 | Location CWG - 229
Comox Valley Campus 250-334-5000

Frank Lu

Frank Lu

Faculty

Business Administration, Computer Science Technology, Fine Arts, Mathematics-Science

MSc (Business Admin) in Management Info Systems (UBC, 1992)

Subjects: Business, Info Tech & Comp Science, Interactive Media, Mathematics
frank.lu@nic.bc.ca
Comox Valley Campus 250-334-5046 | Location TYE - 121

Judith Marriott

Judith Marriott

judith.marriott@nic.bc.ca
Comox Valley Campus 250-334-5031 | Location DIS - 214

Ali Mayboudi

Ali Mayboudi

Faculty

Business Administration

MA, Economics (Simon Fraser University, 2013)

Subjects: Business, Economics
Ali.Mayboudi@nic.bc.ca
Comox Valley Campus 250-334-5000 ext. 4157 | Location TYE - 216

Lynn Moseley

Lynn Moseley

Lynn.Moseley@nic.bc.ca
Comox Valley Campus 250-334-5000 ext. 4129 | Location VLG - A-WS1
Campbell River Campus 250-923-9700

Darren Paproski

Darren Paproski

Darren.Paproski@nic.bc.ca
Comox Valley Campus 250-334-5000 ext. 4245

Norma Pelletier

Norma Pelletier

Faculty

Business Administration

Chartered Professional Accountant, CPA-CGA

Subjects: Business
norma.pelletier@nic.bc.ca
Comox Valley Campus 250-334-5000 ext. 4156 | Location TYE - 215

Cynthia Zhao

Cynthia Zhao

Faculty

Business Administration

MA in Political Economics (Northeast Normal University, 2000)

Subjects: Business
Cynthia.Zhao@nic.bc.ca
Comox Valley Campus 250-334-5000 ext. 4082

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questions@nic.bc.ca

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