BUS-162 Principles of Marketing
This course introduces students to the basic concepts and principles of marketing as it relates to the public, private, and not-for-profit sectors. Particular emphasis will be given to the topics of assessing dynamic marketing environments and developing a marketing strategy and marketing mix.
- C+ in one of Provincial English 12, English First Peoples 12, ENG 060, ENG 096, ENG 098; or C+ in ESL092 and ESL 095; or English assessment; or by admission to the Tourism and Hospitality Management Certificate or Tourism and Hospitality Management Diploma Program.
For course schedule information visit our timetable. Note: course registration is open to students accepted into an NIC program. If you have questions, please call 1-800-715-0914.
For information about transferability: BCTransferGuide.ca