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BUS-162 Principles of Marketing

3 credits

This course introduces students to the basic concepts and principles of marketing as it relates to the public, private, and not-for-profit sectors. Particular emphasis will be given to the topics of assessing dynamic marketing environments and developing a marketing strategy and marketing mix.


  • C+ in one of Provincial English 12, English First Peoples 12, NIC ENG 060, ENG 096, ENG 098, ESL 090 or equivalent; or assessment, or by admission to the Tourism and Hospitality Management Certificate or Tourism and Hospitality Management Diploma Program.

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