BUS-260 Consumer Behaviour
3 hours lecture, 3 credits
This course introduces students to the study of concepts that contribute to an understanding of, and the ability to predict, consumer behaviour. Students will consider both from a theoretical and practical point of view, the influence of social, cultural, and psychological factors on the consumer decision-making process. Other topics will include market segmentation and consumer research.
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For information about transferability: BCTransferGuide.ca