BUS-362 Market Research
3 hour lecture, 1 hour lab, 3 credits
This course is about providing quality information upon which managers can act. Market research is the set of tools that have been developed to allow managers to collect and analyze information, primarily information about customers. This course is designed for people who will be using rather than for those who will be specializing in market research. However, for someone to be an intelligent user of market research, he or she needs a solid general understanding of market research techniques.
- C in BUS 162 and STA 115 or MAT 115.
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For information about transferability: BCTransferGuide.ca