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BUS-368 Advertising and Marketing Communications

3 hours lecture, 3 credits


This course adopts an integrated marketing perspective that requires students to consider the myriad of media choices available and to select those that will most effectively communicate with consumers. Topics include developing a strategic integrated marketing plan, articulating and delivering the message, and implementing, controlling and monitoring the Integrated Marketing Communications plan.


Prerequisite(s):

  • BUS 162 Minimum Grade C

For more information visit our timetable

For information about transferability: BCTransferGuide.ca