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BUS-370 International Marketing

3 hours lecture, 3 credits

This course introduces students to international marketing concepts. They will learn to assess the dynamic environment of international markets and identify opportunities in various international market segments, including those of emerging markets. They will also learn about international marketing strategies and ways to create a marketing mix that supports business strategy. Finally, they will learn about negotiation and management strategies in the international context.


  • 30 credits of course work at the 100 level or higher, or acceptance to the PDD Program, or instructor permission.

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