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BUS-430 Business-To-Business Marketing

3 hour lecture, 3 credits


This course introduces students to the unique nature of marketing management in the business-to-business environment. Students will learn how to apply strategic marketing concepts to this environment, with a specific focus on customer relationship and knowledge management.


Prerequisite(s):

  • BUS 162 Minimum Grade C

For more information visit our timetable

For information about transferability: BCTransferGuide.ca