3 hours lecture, 3 credits
This course introduces students to international marketing concepts. They will learn to assess the dynamic environment of international markets and identify opportunities in various international market segments, including those of emerging markets. They will also learn about international marketing strategies and ways to create a marketing mix that supports business strategy. Finally, they will learn about negotiation and management strategies in the international context.
- 30 credits of course work at the 100 level or higher, or acceptance to the PDD Program, or instructor permission.
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This course tranfers to the following post-secondary institutions in British Columbia.
NIC students wishing to use their courses as transfer credit toward another program or degree are encouraged to review the Steps to University Transfer and contact an advisor.
Please note, this information is provided courtesy of The British Columbia Council on Admissions and Transfer (BCTransferGuide.ca ) and North Island College bears no responsibility for the accuracy of data.