The adoption of social media by both individuals and organizations has triggered a shift in marketing practices globally. This introductory course will present current channels, tools and technologies that are used in social media. It will look at marketing, monetization, strategies, monitoring, metrics and governance. This course aims to provide students with the knowledge and skills to effectively explore the opportunities and challenges associated with the use of social media channels and platforms - including those associated with enriched business communication, marketing strategies, and enhanced brand experience.
- C in one of Provincial English 12, ENG 060, ENG 096, ENG 098, or ESL 090; or placement testing.
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This course tranfers to the following post-secondary institutions in British Columbia.
NIC students wishing to use their courses as transfer credit toward another program or degree are encouraged to review the Steps to University Transfer and contact an advisor.
Please note, this information is provided courtesy of The British Columbia Council on Admissions and Transfer (BCTransferGuide.ca ) and North Island College bears no responsibility for the accuracy of data.