NIC in the News: 'The Suspense Won't Kill Us' - CV Collective

NIC Adventure Guiding Instructor Dave Pinel (file photo).

The tourism and hospitality sector has taken a major hit during the COVID-19 pandemic. No one knows that better than NIC Adventure Guiding instructor Dave Pinel, who also owns and runs West Coast Expeditions, which offers guided sea kayaking tours.

Dave recently offered his thoughts on the challenges facing the industry and its future for tourism operators as part of the feature story 'The Suspense Won't Kill Us,' published by The CV Collective magazine.

"Dave Pinel has always considered West Coast Expeditions more than an adventure tourism company.

'I think of what we do and where we do it being as much about health and wellness as it is about tourism,' Pinel says. 'Moving forward, we might have to lean more heavily into that idea.'"

Check out the full story.

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