Bachelor of Business Administration - Marketing
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Bachelor's degree |
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International applicants welcome - PGWP eligible | CIP code 52.1401 |
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Overview
If you've completed the NIC Business Administration Diploma, you can transfer directly into year three of the BBA – Marketing program. Some university-level credits may count toward this program completion. You'll also apply for co-op designation in the first semester.
You'll learn:
- A deeper understanding of the marketing field
- Advanced courses in e-commerce, market research, advertising and marketing communications and business-to-business marketing
- In-depth knowledge around international business and advanced entrepreneurship
- Paid, program-related work co-op offering industry experience, networking and skill-building
Requirements and courses
Careers
Graduates with this degree can expect to work in Advertising, Marketing and Public Relations for industries like entertainment, sports, business and government. Job titles include advertising, marketing and public relations managers, writers, market researchers and analysts, event planners and more.
$110,287*
Annual estimated earnings for advertising, marketing and public relations managers.
Career profileCosts
Check the table below for estimated costs for the full program.
Curious about funding?
Financial support is available. Learn more about financial aid and awards.
How to apply
"I was able to do my NIC business studies almost entirely online. The instructors are flexible and supportive, with deadlines to accommodate my work schedule. I'm learning a lot about financial accounting and computer applications for business and it's opening a lot of doors for me."
Mitch Niebergal - Business Administration certificate alum
“Having co-op experience in multiple industries gave me not only a better understanding not only of what I wanted to do, but also a diverse background that I could bring to my employers."
Jessica Cruickshank - Business Administration diploma alum
"I can’t say enough about the program. The instructors are incredible. They challenge you to push yourself but are also incredibly supportive. It was my instructor Bill Parkinson who encouraged me to apply for my current position with the provincial government, which I’m really enjoying. They truly want you to succeed."
Keisha Disher - Bachelor of Business Administration, Marketing major alum
"I knew I wanted to go to law school, so I was looking for a degree that provided a lot of versatility. The business degree is so applicable to anything you’d want to do, and I know the skills I developed during my co-ops will help me in my future practice."
Sheldon Falk - Bachelor of Business Administration, General Management major alum
"My internship gave me a huge boost. I worked hard and had a full-time accounting position waiting for me when I graduated."
Stephanie Gom - Business Administration Post Degree Diploma alum
Frequently asked questions
Yes! Through NIC’s partnership with Université Savoie Mont Blanc, you can spend your third year in Annecy, France, gaining international work experience and cultural immersion—all while paying NIC tuition. The program includes an internship and leads to a double degree: USBM’s Diplôme International de Technologie and NIC’s BBA (Marketing or Management) or Tourism & Hospitality Diploma. Classes are in English.
To take part, connect with the Office of Global Engagement in your first year to plan your path. Once you complete 60 approved credits at NIC, you’ll qualify for enrollment in the USMB program. Only four spots are available annually, with study abroad scholarships available.
A BBA provides a broad foundation in business disciplines like finance, marketing
and management, with a focus on business administration from the start. It develops
managerial, professional, and intellectual skills.
A B.Com is a liberal arts degree that offers a broader understanding of business and
society, focusing more on the distribution of goods and services. In the first two
years, BCOM students study a wider range of subjects before specializing in commerce
courses in later years.
NIC offers BBA options, but if you wanted to complete a B.Com you can transfer to
an instituition that offers that program. Your NIC credits may be transferable, talk
with an educational advisor to make a plan.
